Glossary and Terms

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14 articles in this collection
Written by Olivia Costa, Tiffany Stone, and Popular Chips

Value

What is Value and the use of Value
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Written by Olivia Costa
Updated over a week ago

Listen: Difference between Instagram Hashtags and Instagram Keyword

This is a quick guide to understand the different uses of Instagram Hashtags and Instagram Keyword function on Listen
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Written by Olivia Costa
Updated over a week ago

Listen: Difference among Hashtags, Exclude Hashtags and Filter by Hashtag

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Written by Tiffany Stone
Updated over a week ago

Penetration Rate

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Written by Popular Chips
Updated over a week ago

PAI

Potential Accumulated Impressions
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Written by Olivia Costa
Updated over a week ago

Follow/Unfollow

What is follow/unfollow and why it is important
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Written by Olivia Costa
Updated over a week ago

Like and Comment Rating

What it is, how we calculate and how to read it
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Written by Popular Chips
Updated over a week ago

Best Time to Post

Best time to post for
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Written by Tiffany Stone
Updated over a week ago

% Inactive (Inactive and Fake Followers)

Fake Followers, Bots and Inactive followers
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Written by Tiffany Stone
Updated over a week ago

Audience Growth

Influencer Followers Growth
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Written by Popular Chips
Updated over a week ago

Engagement Rate (% Engagement)

Influencer Engagement Rate
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Written by Popular Chips
Updated over a week ago

Engagement

What is Engagement in Popular Chips
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Written by Olivia Costa
Updated over a week ago

Percentage of Inactive (% Inactive)

What is % Inactive (or percentage of inactive), how we calculate it and where to find it
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Written by Olivia Costa
Updated over a week ago

CPE (Cost per Engagement)

What is CPE (Cost per Engagement), how we calculate it and where to find it
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Written by Olivia Costa
Updated over a week ago