Definition

Value is how much an Influencer's posts are worth based on the average Cost Per Engagement (CPE) for Instagram Ads.

Why do we use Value

Value is a way to show a monetary value for each Influencer collaboration. It is also called Media Value or Earned Media Value. It's often used in PR when there are free collaborations (e.g. Events or Seeding) and you want to understand what you got in return.

How we calculate Value

CPE * Total Engagement

You can customise it according to your average CPE from your profile page

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