This function allows you to aggregate posts containing ANY hashtags or mentions you input. It is highly recommended to use this function for all your searches because it is much faster for the report to aggregate (2 hrs vs 24 hrs) and it is not limited to our database.
Using Instagram Keyword is finding keywords in captions, based on our database of influencers. This excludes any account < 2,000 followers and thus greatly limits the resulting data.
The only use cases where it makes sense to use Keywords instead of Hashtags is to look for specific keywords that have no hashtags related to it or for celebrity influencers who may not use any hashtags or mentions in the caption or post.