Difference between Hashtags and Filter by Hashtag:

  • HASHTAG is the main parameter you use to aggregate (e.g. #MyBrandKR).
  • FILTER by HASHTAG allows you to refine (e.g. #ad). This will only aggregate posts that contain both #MyBrandKR and #ad.

Filter is a further refinement of the posts you wish to aggregate.

Difference between Exclude Hashtags and Filter by Hashtags:

  • FILTER BY HASHTAGS only includes the posts that contain that particular hashtag. For example, If you type #ad under "Filter by Hashtag" you will only see Paid collaborations.
  • EXCLUDE HASHTAGS removes the posts that contain that particular hashtag. For example, if you type #ad under EXCLUDE HASHTAGS, you will only see Organic collaborations.
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