Difference between Hashtags and Filter by Hashtag:
- HASHTAG is the main parameter you use to aggregate (e.g. #MyBrandKR).
- FILTER by HASHTAG allows you to refine (e.g. #ad). This will only aggregate posts that contain both #MyBrandKR and #ad.
Filter is a further refinement of the posts you wish to aggregate.
Difference between Exclude Hashtags and Filter by Hashtags:
- FILTER BY HASHTAGS only includes the posts that contain that particular hashtag. For example, If you type #ad under "Filter by Hashtag" you will only see Paid collaborations.
- EXCLUDE HASHTAGS removes the posts that contain that particular hashtag. For example, if you type #ad under EXCLUDE HASHTAGS, you will only see Organic collaborations.