If you access the Demographics Distribution of the followers, accessible via My Influencers, you might have noticed that Popular Chips divides followers in 3 categories: Females, Males and Generic.

So, what are Generic followers?

Generic followers are Instagram accounts that are not used personally but professionally or that do not belong to a single person but to multiple people.

Example of categories that you will find under Generic:

  • Brands, Companies, Agencies, Shops and in general all business
  • Vertical pages, about Jokes, Quotes or Funny Videos
  • Pets, Travel or re-post pages
  • Multi-managed pages: couples, dance groups, singers, associations
  • Magazines, publications
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