If you're not looking for Micro influencers you should! They cost a fraction of larger influencers and usually have a much stronger engagement with their audience.

By using Popular Chips you can refine your results to focus on influencers both in the Demographic Search Engine and in the Listen section.

Find Micro Influencers in the Demographic Search Engine

Open the Search panel by clicking on the black Search button and then use the "Number of Followers" filter (located in the top-right part of the page) to refine by Influencer Size.

Common parameters to find Micro Influencers include:

  • Less than 100,000 followers
  • Between 10,000 and 50,000 followers

Please note that the definition might vary depending on the market size. For small markets like Singapore or Hong Kong, you might want to diminish these numbers, for example between 5,000 and 25,000 followers.

Find Micro Influencers in the Listen report

Once you are inside your Listen report, click on the "Refine" black button to open the filters panel and then use the "Followers" filter to select Micro Influencers.

Under Listen, you can only choose "Less Than" as shown below, for example Less Than 100,000

After refining by followers, you might want to also sort the results by Followers, in order to see the larger micro influencers at the top of the list.

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