We made it simple in Popular Chips to identify Verified and Business accounts throughout the whole platform.
Whether you are in the Search, Compare or My Influencers section, we use 2 simple icons to identify such accounts.
If you see a blue oval with a white tick inside, it means the account is verified (they call it the "Blue Tick" on Instagram). See example below
If you see a blue oval with a white briefcase inside, it means the account is registered as business and connected to a Facebook Page. See example below
If you see no icon beside the profile picture of the influencer, it means the account is neither Business or Verified and thus is personal. See example below
Why it's important?
Verified and Business accounts can access a number of features that Personal Accounts can not. Primarily statistics and swipe-up on the stories but much more.
Furthermore with the recent Instagram API changes, only Verified and Business account can access third party apps such as Later or Hootsuite.