Definition 

Percentage of an influencer’s audience which is not active or is fake.

Calculation

The shown percentage is the combionation of two elements:

  • % of fake followers and bots 
  • % of followers who may be real individuals but have not ever engaged with (liked or commented) any post on Instagram in the past 3 months

Where to find % Inactive

  • Comparison Groups
  • My Influencers
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